Email Marketing Stats: The Power of Email in 2024

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Harsha Kiran
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Harsha Kiran

Updated · May 09, 2024

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to invest more in email marketing Amidst the billions of emails sent daily, commercial marketing via email is a sure way to build brand awareness while establishing trust between the business owner and the client.

With a Return on Investment (ROI) worth $36 for a dollar, email marketing has proven to be a cost-effective strategy amidst many Internet marketing options.

This article shall explore key statistics about email marketing to show its viability and efficiency in 2023.

Fascinating Email Marketing Stats for 2023

  • Email marketing has an ROI of 3600%
  • There are 4.2 billion email users worldwide as of 2023.
  • You can expect a $36 average return for every dollar you spend on email marketing.
  • By 2025, it is expected to have 4.6 billion email users. 
  • Getting a click-through from an email campaign is 6 times more likely than from a tweet. 
  • 86% of professionals preferred email as their means of business communication. 
  • Companies’ open rate is highest when they send two emails per month
  • The average email open rate is between 17% to 28%.

General Statistics on Email Marketing

There are over 3 billion people who use messaging apps. Looking at that data, one would think that emails are starting to be outdated. In reality, it’s the contrary for emails, as most Internet users still prefer them.

According to Statista’s forecast, people on the Internet will send and receive 347.3 billion emails daily in 2023. With that statistic alone, one can see that email remains relevant today. 

Here’s what people have to say regarding email sticking around indefinitely:

by      u/katiebear716 from discussion      Why do we still use email?
in      NoStupidQuestions   

When it comes to email marketing, people have varying opinions about its importance. Here’s a positive note on it:

by      u/JosephineJones550 from discussion      Does email marketing still work or outdated?
in      smallbusiness   

If you need more convincing on what email marketing can do, below are several statistics showing email marketing is not yet dead.

1. 56% of marketers plan to invest more money in their email marketing budget in 2023.

(Neil Patel)

What is Email MarketingResearchers are confident that email marketing helps you grow your business. You can dominate your niche by considering certain email marketing truths and facts.

More importantly, email marketing has shown effectiveness throughout the years as you can interact with consumers and site visitors.

With that, over half of marketers are planning to invest more in email marketing, reflecting the studies and experiences of other marketers that harvested positive results from email marketing.

2. Email users are projected to balloon to 4.6 billion in 2025.

(Statista, Send X) 

The 2022 email marketing statistics further prove its importance as an advertising and community-building tool. It’s useful for several things, such as:

  • Promotions
  • Cold calling
  • Launching invitation
  • Keeping in touch with clients

Most importantly, emails have the power and potential to increase conversion rates by over 50%.

💡Interesting Fact: By 2025, the number of email accounts shall reach up to 4.6 billion worldwide, proving how people still use emails for official communication. 

3. Daily email volumes will reach 376.4 billion by 2025.

(Statista, Validity)

Industry experts predict the daily number of sent/received emails will also grow exponentially in the coming years. This forecast means email will remain important indefinitely.

Email Users Worldwide

4. 79% of B2B marketers reveal that email is the ideal method for distributing content. 


B2B (business-to-business) businesses frequently use email marketing for sales and lead generation. According to recent data, 79% of B2B professionals use email newsletters to distribute information.

Further statistics also show using email for B2B marketing has a 23% higher click-through rate than B2C (business-to-consumers) email marketing.

5. In 2023, email marketing was estimated to have a $36 ROI for every $1 spent. 

(Constant Contact, Luisa Zhou)

One of the most critical statistics in email marketing is the email marketing ROI, which is crucial to a company’s positive revenue.

In 2020, for every $1 spent, marketers made $42, resulting in a 4,200% ROI for email marketing. The numbers decreased to 3,600% in 2023, but still are massive in effectiveness.

email marketing for every dollay spent

The open rate of emails based on when they were delivered can give ideas for optimizing ROIs. Moreover, knowing which time people open their emails can provide further insights.

6. Getting a click-through from an email campaign is 6 times more likely than from a tweet.

(Campaign Monitor)

Using emails will help a business reach a wider audience. Businesses can have a significant advantage in the field, considering the high email ROI.

In addition, attaching videos to an email further boosts your ROI. Statistics on video marketing show that videos in email campaigns boost click-through rates by 200% to 300%.

7. 81% of B2B marketers use email newsletters for content marketing.


People may spend a significant amount of time on social media these days, but they have not forgotten the importance of emails. The forecast on email marketing shows a 3% expected increase in email usage per year.

8. 28% of customers prefer to receive promotional emails more often.


Email marketing does not just promote a business’s brands. It’s also a practice that can bring your business closer to customers. After all, some customers prefer to stay in touch with brands by receiving promotional emails.

receive promotional emails9. 75% of B2B organizations use email marketing software to help with content marketing. 

(Influencer Marketing Hub)

Due to the affinity of B2B organizations with email marketing software, it’s the 3rd most popular technology in the industry. 

While 75% of B2B organizations operate an email marketing software for content marketing, here are other tools that B2B marketers utilize:

Marketing tool

How many B2B companies prefer it

Web Analytics


Social media publishing or analytics tools


10. Email personalization boosts revenue up to a 760% increase.

(Campaign Monitor)

Many businesses customize their emails to point out a customer experience that highlights their pain points. Doing this helps build trust between business and customers, helping provide excellent customer service.

With that, around 94% of professionals say personalizing content is the best way to gain positive results, such as a 760% increase in revenue.

💡Did You Know? Besides personalization, the other thing that works like a charm for open rates is automation. Automated emails generate 320% more revenue than traditional emails.

11. Triggered and Autoresponders are the best message types for reasonable open rates, with 46.53% and 33.05% open rates, respectively.


Not just that, triggered emails with a 10.98% CTR and autoresponders with a 6.72% CTR are better message types than traditional forms like newsletters and RSS.

👍 Helpful Article: Check out Techjury’s detailed review on the best autoresponder tools to discover the latest top automation services for you.

12. France has the highest email opening rates, with 40.27%, in 2023.

(Get Response)

France’s 40.27% email open rate is the highest globally for 2023. However, the country’s Click-To-Open rate (CTO), or the times a user opens an email and clicks on a link it includes, is the lowest, at 4.74%.

Germany comes in second with a 34.56% open rate and a CTO of 12.11%. Great Britain is placed third, with a 27.59% open rate and a CTO of 6.65%.

13. At 48.8%, communications have the highest email open rate.

(Get Response)

The communication industry takes the lead regarding open email and click-through rates, with 48.8% and 5.77%, respectively. Meanwhile, financial services have the highest Click-To-Open rate of 16.68%.

Other top-performing industries with high email open rates are Non-Profits (39.71%), Publishing (37.51%), Arts & Entertainment (37.41%), Real Estate (37.23%), and Restaurants and Food (35.34%).

Email marketing result

Average result

Open rate 

17% to 21.5%

Click-through rate


Click-to-Open rate

10% to 15%

14. Mobile phones with Mail Protection Privacy (MPP) have a 2% higher open rate than those without.

(Campaign Monitor)

Late last year, Apple’s iOS 5 release saw a 2% rise in email opening rates due to its MPP features.

The security feature pre-fetches emails and artificially marks them as read. That way, it disables tracking by marketers, artificially inflates open rates, and gives users more control over their inboxes.

Final Thoughts

Despite the rise of social media and other forms of internet marketing, the statistics suggest that email marketing has a huge place in the competition.

Businesses still prefer email commercial messages' personalization, simplicity, and convenience. The strategy is also a viable tool to use in combination with other forms of marketing.

The trajectory of email marketing shall only continue to flourish as more and more accounts are made daily.


What is the email marketing success rate?

Research proves that email campaigns are incredibly successful, with average open rates of 17% to 21%, CTO rates of 10% to 15%, and a conversion rate of 7.26%.

What is the average ROI on email marketing?

Email marketing has an impressive average ROI of 3,600%, as it provides insights into how interested customers are in your business.

Is email marketing effective anymore?

Email marketing still prevails as one of the most effective ways to reach a target audience, even with the rise of social media, as it is cost-effective and reaches a wide audience compared to other forms of advertising.

Why is email marketing the most effective?

Businesses can target specific audiences with personalized messages tailored to the recipient's interests. It offers companies an easy way to track open and click-through rates so that they can make informed decisions about their approach.


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